Case study · Couture fashion
+28%
Sales growth after rebuild
WALONE
Couture & Bridal · Founded in Prizren, Kosovo · 2009
Couture & Bridal · Founded in Prizren, Kosovo · 2009
We didn't patch the existing store — we rebuilt it from the ground up. Every section, every page, every integration. The result: +28% sales growth.
Walone Fashion Group was founded in 2009 in Prizren, Kosovo by Valon Osmani and Benek Silik Osmani. What started as a family-tradition retail store grew into one of the region's most recognized couture houses — with gowns worn at the Vanity Fair Oscars After Party, the BAFTAs, the Cannes Film Festival red carpet, and the Vienna Opera Ball.
Their existing Shopify store didn't reflect the brand's international standing. The design was dated, the product experience didn't communicate the luxury of $2,000–$4,000 couture gowns, and the conversion rate showed it. UNILIT was brought in to rebuild everything from scratch — new theme, new architecture, new page experience — designed to match the caliber of the brand and the occasions their dresses are made for.
A complete ground-up Liquid theme rebuild — no legacy code carried over. Clean slate architecture built around Walone's editorial aesthetic: full-bleed editorial photography, cream and black palette, minimal typography that puts the gown first.
Structured Shopify collections across Bridal Couture, Evening Dresses, Rust & Radiance, Lucente, and Luxe Douce — each with its own editorial feel and homepage section, plus a "Ready to Ship" collection for immediate purchase conversion.
A full-scroll editorial PDP — multiple full-viewport images stacked vertically, dress details and sizing above the fold, custom measurement and ordering flow for made-to-order pieces, and a "Walone x Celebs" social proof section built into the experience.
Conversion-focused UX improvements throughout — trust signals (free worldwide shipping, unique designs, secured shopping, 24/7 support) above the fold, size guide integration, and a streamlined checkout flow that reduced drop-off on high-ticket gown purchases.
A "Walone x Celebs" editorial section and "Benek's Couture Corner" feature — showcasing red carpet appearances and press moments as a conversion tool, positioning the brand's international credibility at the point of purchase.
Free worldwide shipping integrated as a storefront-level trust signal, with multi-currency support and payment method options (Visa, Mastercard) — enabling Walone to convert the global audience their celebrity appearances had built.
If it doesn't, we'll rebuild it until it does.