Case study · Luxury jewelry
HOORSENBUHS® is a Venice-based atelier crafting handmade jewelry pieces. Every ring, chain, and necklace is a work of art. Their online store needed to feel the same.
The challenge: build a Shopify storefront that matches the brand's dark, editorial aesthetic — cinematic product photography front and center, seamless navigation between collections, and a purchase experience that reflects the exclusivity of what they sell.
A fully bespoke Liquid theme built from the ground up — dark aesthetic, editorial layout, performance-tuned for Core Web Vitals on product-heavy pages with high-resolution imagery.
Email capture forms and flows wired into Klaviyo with custom styling that matches the brand — nothing that breaks the editorial feel of the store.
Structured Shopify collections and metafields to support multiple product lines — Mega, Heritage, Phantom, Open-Link, Silver — each with unique layout needs handled in Liquid.
High-converting PDP with variant selectors, installment messaging via Shop Pay, related products, and a layout that showcases premium pieces the way they deserve.
Third-party app ecosystem integrated cleanly — no conflicts, no UI inconsistencies. Every app styled to feel like it was built into the theme, not bolted on.
Optimized image loading, deferred scripts, and semantic HTML — so the store performs as well as it looks, on mobile and desktop.
We build Shopify experiences for brands that take their craft seriously.