Case study · Luxe activewear
437
Swim & Activewear · Toronto, Canada
Swim & Activewear · Toronto, Canada
437 was founded in 2017 by Hyla Nayeri and Adrien Bettio from their university house at 437 Johnson Ave. What started as a gap in the swimwear market became one of Canada's fastest-growing DTC brands — now worn by some of the most followed people on the planet.
With global shipping, a Revolve partnership, and a celebrity following that reads like a who's who of Instagram, 437's Shopify store is a critical revenue channel. Our role: Shopify theme development, ongoing maintenance, and integration work — ensuring the storefront matched the brand's premium positioning and performed flawlessly under high-traffic demand.
Custom Liquid theme development aligned with 437's editorial, minimalist aesthetic — clean typography, editorial image layouts, and a homepage that puts the product and the brand story front and center.
A high-converting product page with multi-image layouts, color variant selectors, "Make It a Set" and "Paired With" cross-sell sections, size guides, Sezzle installments, and care/sustainability accordion details.
A sophisticated navigation architecture supporting "Shop by Color," "Shop by Activity," and "437 Bundles" — enabling customers to discover products through multiple entry points beyond standard collection pages.
Third-party integrations wired cleanly into the theme — Sezzle for buy-now-pay-later, Santal loyalty and reviews, live chat, email capture — all styled to maintain the brand's premium, minimal feel.
Continuous development support for a fast-moving brand — new section builds, collection updates, campaign landing pages, performance fixes, and bug resolution as the catalog and marketing calendar evolved.
Image optimization, lazy loading, and script management to keep Core Web Vitals healthy on a visually-heavy fashion store — critical for SEO and for maintaining conversion rates during high-traffic campaign periods.
We build and maintain Shopify storefronts for brands that can't afford to slow down.